In tandem with our Theory of Change and Archetypes frameworks, our Openness to Change model was designed in the early phases of our research efforts at Museum of Sticks & Stones.
The below framework helps to identify who MoSS primarily aims to engage. Our target audiences are those who are open and willing to change their views and actions based on new information. Or to put another way - those who do not see harm creation as a core part of their personal identity.
