MoSS Brand Shapes Watermark

More blogs and insights from MoSS

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Our Model Of Change: Openness To Change

Urusaro Rwagaju
April 8, 2024

In tandem with our Theory of Change and Archetypes frameworks, our Openness to Change model was designed in the early phases of our research efforts at Museum of Sticks & Stones.

The below framework helps to identify who MoSS primarily aims to engage. Our target audiences are those who are open and willing to change their views and actions based on new information. Or to put another way - those who do not see harm creation as a core part of their personal identity.


Featured insights

See all articles
As we develop new research and tools, we like to share the lessons we're learning along the way.