Welcome to our Behavioural Archetypes section, supported by extensive research, where we explore the personas that emerge online and the importance of understanding your archetype. From the regretful to the protector, harmed, uneasy, jaded, shitposter, bystander, and aggrieved, each archetype reflects distinct online behaviours. By delving into these archetypes, grounded in thorough research, we gain valuable insights to foster a healthier, more empathetic online community. Join us on this enlightening journey of self-discovery and understanding in the digital world.
Take a journey of self discovery
I don't feel like I'm allowed to say what I want to.
I have witnessed harmful behaviour online.
I like to get a rise out of people online.
I have said things that I now regret in hindsight.
I don't like how people communicate online.
I have 'felt off' about myself or identity after being online.
I have knowingly been harmed by others online.
I will speak up to protect people online.
